Heaven by Marc Jacobs - SHO LITTLEFIELD

HEAVEN BY MARC JACOBS

2019.10 - CURRENT

Under the direction of Ava Nirui, Sho currently works at Marc Jacobs as Designer for Heaven by Marc Jacobs and Special Projects. Overseeing design creation across RTW/Life Style/Bags categories, as well as footwear and various product designs for collaborations.

Sho was brought in to collaborate and expand Marc Jacobs' Special Projects RTW category, which lead the department to launch a contemporary division - Heaven by Marc Jacobs.

Responsibility includes but not limited to: collaboration in seasonal research with strong brand messaging and identity building, designing and managing seasonal collection and collaboration projects with effective assortment plan in mind, and working as point person for PD/Tech and Atelier/Production for developments.

SPRING SUMMER 2024

Full content coming soon...

FALL WINTER 2023

Fall 23 research/mood and fabric/color research boards.

Collection was inspired by 2000s grunge and metal subcultures, industrial aesthetics and grittiness can be felt through a lot of post apocalyptic movies and music references. While sweetness can also be seen through juvenile "I don't care" attitude, this season we focused on the dark, with emphasis put on complexity of adolescents experiencing emo phase.

Artwork inspiration research. This process allows the team to brainstorm and develop existing and innovative artwork executions with overseas suppliers, as well as using this document as starting point when communicating with collaborator on seasonal artworks. For Fall season I've looked for mainly early 2000s grunge futuristic print techniques as well as raw and gritty details such as spray painting, frayed patch appliques, and distressed washes.

Nylon bungee group was designed as aspirational pieces in the line. Lightweight nylon was chosen to embody the hard utilitarian look while allowing the garment to shift lightly to have the soft flirtiness. Bungee cordings adds to this by being able to reveal or cover up as one desire, even emphasizing body parts. Metallic cord was later replaced with traditional bungee cording, however on the top the metal buckle was kept on to further emphasize the industrial look.

This season I was tasked to create a line of products that took inspiration from the iconic kiki boots. I've taken the most prominent details such like the buckles and rows of oval cut outs, smooth and curvy silhouette, and hint of "unexpected" which I felt when first seeing the boots go down the runway for FW16.

Minimalistic cami top and mini skirt got the buckle details that goes across the body, which the detail aligns seamlessly once worn together.

The bag was created in clean egg shape silhouette which I've self- referenced a bag I've designed for Heaven SP21, and applied the buckle detail throughout the exterior edge almost creating wheel like appearance.

Satin finish material was chosen for all styles(including the boots), while reinforcing the bags with split leather to maintain the structure.

Donnie Darko capsule full RTW design line up and mood board images.

Capsule collection featuring artworks from film Donnie Darko by Richard Kelly. Designed and developed the line's RTW products as well as custom graphics throughout the collection.

SPRING SUMMER 2023

Spring 23 research/mood board and initial sketches for the season.

Heavily inspired by grunge americana through films and music, a lot of the designs were given western detail combining with diy-like treatments.

Opened raglan seams finished with hand weaved and knotted self strap. Graphic printed with water base ink.

Heat pressed gold foil applied over rib knit jersey, intentionally creating grungy distressed look.

Laser cut text and logo in twill cotton with frayed edge, chain stitch embroidered over heavyweight jersey.

SP23 Denim shoulder bag design process overview. Inspiration came from combination of early 2000s open zipper detail and different vintage western denim treatments. Then the deconstructed denim pieces were patch-worked on Heaven nylon shoulder bag shape, to be developed and merchandised as a core item animation.

Chaps flare pants designed and developed for SP23 season. Deconstructed 5 pockets jeans were reassembled on flared pants to create the chaps like look. Belts on sides holds up the chaps panels that are partially attached to the self, which are adjustable with overall buckles and branded tack buttons. This style is an essential piece in this collection to help evoke modern western attitude and paired frequently throughout editorials.

FALL WINTER 2022

This season was focused on utopic and optimistic energy underground rave culture holds, which resonates to influence Marc by Marc Jacobs held in it’s prime. Contributer includes Ed Templeton, Maura Jasper, Claire Barrow, Hi Octane - directed by Sofia Coppola, and more. Worked on all RTW categories, ACC/BAG line, with assistance from print and knitwear designer.

SPRING SUMMER 2022

FALL WINTER 2021

Inspired by the film The Virgin Suicide, this season focused on innocence and melodrama. Contributors includes Cynthia Lu, Katherine Bernhardt, Elliot Shields, and more. Worked on all RTW category and ACC/BAG line.

SPRING SUMMER 2021

Taking inspiration from Japanese 90’s subcultures, designed and developed the collection. Contributors includes Hideyuki Tanaka, NYC based Japanese artist Ancco, Isha Dipika and more. Worked on all RTW category and ACC/BAG line.

FALL WINTER 2020 - COLLECTION LAUNCH

After 1 year+ in making, helped launch the line with cohesive design that resonates back to Marc’s origin as a pioneer of grunge fashion. Putting great focus in collaboration, worked with Greg Araki who directed Totally fucked up, NYC based artist Alake Shiling, Elliot Shields, and more. Worked on all designing and developing RTW category and ACC/BAG line, as well as essential branding material such as packaging and trims.

Olivia Rodrigo custom VMA look

Heaven x Dr.Martens

Heaven x Blumarine

Marc Jacobs x CPFM